Investing in house flipping
13 February 2026 - Insights

Investing in house flipping

House flipping is one of the most talked-about trends in real estate. On the surface, it promises to make a profit faster than traditional investments. But the reality is a bit more complex, and the risk of shrinking margins is very real. Lets explore the challenges and opportunities that come with this strategy.

Real estate always draws strong interest. Whether it’s a way for hedging against inflation, generating rental income, or exploring alternative tools such as real estate crowdfunding, many see it as a smart investment to grow and maximize their wealth.

In recent years, house flipping has gained traction alongside traditional investment strategies. This approach involves buying properties and reselling them quickly for short-term profits. With the market moving fast and social media giving it more exposure, flipping has captured the interest of seasoned investors and sparked the dreams of newcomers. However, while it offers the potential for fast and appealing returns, it also carries certain risks. So, is it really worth it? As with any investment, it all comes down to how you handle it.

What is house flipping?

Buy low, increase perceived value, and resell at a higher price. All within the shortest time frame possible. That’s the essence of house flipping in a nutshell: a type of investment where you buy underrated properties, enhance their market value, and resell them quickly, typically within a year, to secure a profit.

There are two main strategies. One involves buying properties in need of renovation and making smart improvements to increase their appeal to potential buyers. The other is more speculative, involving the identification of emerging areas and tracking market trends, without necessarily making any changes to the property itself.

Flipping can be applied to any type of property, but it’s especially popular in residential real estate, where opportunities arise more frequently and materialize more quickly.

Benefits and opportunities of house flipping

House flipping offers an excellent opportunity to diversify investment portfolios in a dynamic way. It allows investors to explore different property types and seize opportunities in areas with significant growth potential. This flexibility is one of the reasons flipping is so appealing.

Another major benefit is the speed at which liquidity can be obtained. Unlike traditional real estate investments that may take years to pay off, flipping lets investors cash out in a much shorter time frame.

Speaking of profits, flipping can be especially rewarding: estimates suggest returns may exceed 30% of the property's purchase price. However, these numbers are merely indicative, as success largely depends on the ability to quickly boost a property's value and turn what many consider a problem into a profitable opportunity.

The risks of house flipping

Like any investment, flipping too comes with its risks, and it's crucial to carefully assess them before diving in. First off, a solid understanding of the local market and its dynamics is essential. A common mistake is getting caught up in a property’s "potential" without considering the actual demand in the market. The starting point should never be the property itself, but rather who the target buyer is and what they’re willing to pay.

Another frequent risk is overpaying for the property or overestimating its resale value, which can easily put profit margins at risk. Renovations are another critical factor: without accurate cost estimates from the start, expenses can quickly escalate. That’s why getting detailed quotes and conducting thorough analyses upfront is crucial to avoid any unpleasant surprises.

Finally, there’s the time factor: delaying the resale of the property beyond the intended schedule leads to higher management costs and taxes over time, thus reducing the overall profitability of the project. Not to mention the potential technical and bureaucratic headaches that may arise without proper preliminary checks, such as urban planning issues, overlooked restrictions, or required regularizations. Such complications can easily turn what initially appeared to be a promising investment into a financial loss.

The 70% rule in house flipping

The 70% rule is a formula used to quickly assess the potential profitability of a house-flipping project. It suggests that the maximum price to pay for a property should be no more than 70% of the expected resale value, minus the costs of renovation.

For example, if a house could sell for €280,000 after renovation and the estimated renovation costs are €85,000, then the purchase price should not exceed €111,000. Here's how it’s calculated:

€280,000 × 0.70 = €196,000 - €85,000 = €111,000

Naturally, the €84,000 profit resulting from this formula is not the actual net profit, as additional expenses must be factored in. These include things like agent commissions, notary fees, potential costs related to the apartment building, and, of course, taxes.

The 70% rule is generally viewed as a guideline rather than a strict rule. It serves as a tool for evaluating investments, with the key being an accurate estimate of renovation costs. The more precise the calculations, the fewer surprises will occur and the easier it will be to predict the potential profit.

Taxation on house flipping transactions

The tax framework for this type of transaction involves a series of taxes applied at different stages. One example is the registration tax, which is charged at the time of purchase. By default, this tax is set at 9% of the property’s cadastral value. A reduced rate of 2% may apply to primary residences, but since flipping inherently involves second houses, this benefit is not available. In fact, trying to classify a flipped property as a primary residence to obtain tax advantages can lead to significant penalties.

Another important tax applies to any capital gains earned from reselling the property. When a private individual sells, the capital gain can either be included in the income tax return and taxed according to the applicable personal income tax bracket, or it can be subject to a flat 26% tax, paid directly to the notary. If a company is selling the property, the capital gain is considered business income and taxed according to the standard corporate tax rates.

For a detailed evaluation of all applicable taxes, it is essential to consult with an experienced professional who can ensure maximum tax efficiency at every stage of the transaction.

Best areas to invest in house flipping in Milan

Milan offers numerous opportunities for those looking to invest in house flipping. The demand for housing is strong, extending beyond the city center to more peripheral neighborhoods. Investing in areas undergoing major transformations, like Scalo Farini or Rogoredo, could be a smart move, especially considering their ongoing large-scale urban regeneration projects.

Another area worth considering is Baggio. Once regarded as a “challenging” neighborhood, it's rapidly changing, largely due to the M1 metro line extension project. And for those looking to play it safe, university districts like Città Studi remain a reliable choice.

When it comes to property types, focusing on one- and two-bedroom apartments is a good idea since these are in high demand in a city like Milan. It's also worth paying attention to elements like balconies, terraces, or outdoor spaces, as these have become even more desirable with the shift in housing needs following the pandemic.